The lines are repeated to create a 3-dimensional infinite tunnel which references 3 main parts of Material’s solution: The only properties that are modified to construct the logo are the lengths of the lines that create the angle. In Material’s case, there is a dissection of a square to produce a right angle that is used to construct the 3D illusion via repetition. It’s the needle in the haystack to have multiple messages being delivered as well as containing the monogram letters in the form without being disruptive to the message. It contains the monogram of the company name-MW in a connected and cohesive shape.Īrriving at a logo that is this concise is rare and incredibly difficult to achieve.
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